Tandura, an Arts and Culture Centre, is divided into 5 different departments to allow its visitors an access to a world of endless creativity. This endless creativity starts from the design of its identity that is inspired from the connectivity of the different types of arts presented across the Centre. Moreover, it is represented in the intricate design of the pattern which is then placed within a square shape to reflects a shape of a window.
The power of colour-coding
To differentiate the different departments across the Centre, we applied a colour-coding system, and assigned a specific colour to each department. We aimed to create continuity and consistency in the Customer Experience and their interact with the brand.
We then started working on integrating the design of the wayfinding the product that are being handed out to our visitors. To insure integrating a seamless wayfaring system and user experience, we relied on our colour-coding system. We first designed patterns using our logo, and then applied this pattern across the Centre in a decorative and seamless way to add to the beauty of the Centre.
Once we designed the patterns and colour-coded the Centre, we then started thinking of how to create a design system to improve our visitors experience. As purshusing a ticket will be the next step when walking into the main lobby, we wanted to design the tickets using our colour-coding system to give our visitors the first clue to the colour they need to look for and follow.
Once the ticket gives the first hint to the colour the visitor should follow, all they have to do next is to follow the coloured path to get to the section they are looking for.
The use of the colour-coding system in wayfinding is applied in two different ways. In some areas, it is placed in a seamless and decorative way to guide you the visitors to their destination. In others, it is used in signage to measure the visitor they are on the right path still.
It is all about consistency
The colour-coding system was also applied to the internal use products.